Were the 90’s really the mecca for live action kids movies? And how much more profitable are animated movies these days?
Note: The PG-13 rating did not exist until half-way through 1984.
Curious what caused those huge 2016 numbers? Finding Dory, Zootopia, and Moana.
I haven’t written a post in a while because I tried creating this database of all high school mascots and that got a bit too tedious, had to find too many manually. Still working on it, hope to finish someday.
I was thinking back to what movies I really enjoyed in my childhood in the 90’s. The Sandlot, Mighty Ducks, Casper, The Big Green, Blank Check, Andre, A League of their Own, The Rookie, Now and Then, Matilda, Home Alone, Heavyweights, Toy Story, Camp Nowhere, Free Willy. The list goes on and on. Notice that they’re all live action, except for Toy Story? The 80’s and 90’s had a ton of good live-action kids movies. Nowadays, it seems like there are way more animated movies and a lot less Mighty Ducks. Were the mid-90’s really the mecca of live action kid movies? I set out to find out if this is really true.
At first, I started combing the internet manually, putting together lists of kids movies per decade. I also wrote SPARQL, the query language for wikipedia, to pull down movies with the genre “children’s film”. I looked at trailers and synopses to determine if a movie could be branded a kid’s movie if it wasn’t obvious to me. There were some tough dilemmas, like Now & Then is rated PG-13 but as an 11-year-old, I loved it and it featured kids around my age. Is that a kids movie? I think so, but the rating disagrees. What about PG romantic comedies, like Sleepless in Seattle? In the end, this proved too cumbersome, especially considering there are way too many movies in the 1980s and 2000s that I was not familiar with, so I started all over. I resorted to simply copying down lists of movies from the site boxofficemojo. You can get lists per year and rating, so I took down all the G and PG-rated movies for each year, 1982-2017 (1982 was the earliest year using the aforementioned filters). I then marked which ones were animated, which took a bit of time, but at least it was an unambiguous task, I thought, until I ran into movies like Space Jam, Hop, and the Muppet movies. I decided to label those live action. Of course, I wouldn’t call all PG movies “kids movies”- there are definitely a lot from the 80s that looked like adult movies to me- but I figure this is good enough criteria to answer my research question without spending a million hours. Another great thing about boxofficemojo was it included the box office amounts, so I was able to see how money animated movies make compared to live action.
The first graph shows simply the number of movies rated G or PG per year, broken up by animated or live action.* The second shows their box office numbers. As you can see, animated movies are becoming more common and raking in a ton of money for movie studios, while live-action G/PG movies are on the decline. There were 67 live action G/PG movies 1984 and it has slipped a lot since then, with only nine being released in all of 2013! One thing to consider is that the PG-13 rating did not exist until part way through 1984 and something that was G back then wouldn’t necessarily be G now. The fact that you see a sharp drop off in PG movies after 1984 can attributed partly to this. There was a bit of a peak in the mid 90’s, during the height of my childhood (I was born in 1986), like I suspected. I grew up on live-action movies and to this day, don’t care as much for animated movies, but I know that’s not true for everyone my age.
At my church, for the kids’ ministry, we often show clips from animated movies to illustrate lessons. I can’t recall ever showing a live action movie. Yet two of the movies the kids talk about a lot- Star Wars and The Greatest Showman- are both live action. I think that says a lot about what kids want- they crave the real stuff, too.
Regardless of what kids want, they (and their parents) are putting their money with animated movies, which are making more per movie on average than live-action ones. With better technology, making animated movies is getting easier and movie studios keep churning them out. Normally, most are huge hits, but now that there are so many, there’s more duds, too, like the Emoji movie. Movie studios get rich off the movies that both kids AND adults like, a formula that doesn’t seem to apply to as many of the live action kids movies from the 80’s and 90’s. While I LOVED Blank Check, I’m pretty positive my parents didn’t care for it. And it certainly didn’t sell T-shirts, merchandise, and toys. It’s a good thing animated movies are making so much, though, since they do cost a decent amount to make- for example, Toy Story was $30 million and the Incredibles cost $92 million. However, it’s not hard to make a respectable live-action film for just a few million dollars.
*Only movies with theatrical releases were included, and they had to make at least $500,000 at the box office in 1980 dollars (in 2015, I set this to $1.5 million). The vast majority of theatrical films hit this minimum.